Florists are working into the night getting ready for their biggest holiday of the year. And in Birmingham one florist is trying something a little different.
"It really turned out to be a great Valentine's," Gus Pappas, Owner, Norton's Florist in Birmingham said. "We really exceeded what we thought we'd do."
Norton's Florist in Birmingham is a well-oiled machine. Pumping out everything you can think of to say 'I love you.'
"We ordered about 20,000 roses and it looks like we're going to use every one!" Pappas said.
In fact, it's their biggest year ever. Monday, the drivers will knock on 12,000 doors around the Birmingham metro area.
"We're going to do about 1200 deliveries tomorrow," Pappas said. "We've done 400 since Friday. A total of 1600 deliveries."
"Roses- I think that's the biggest as far as what goes out," Rita Weller, A florist said.
Their store is packed tight with everything from balloons, to arrangements, stuffed animals and the classic...roses. But even those, are a little different this year.
"Here's the 70 cm roses you can see how tall they are!" Pappas said. "They come from Ecuador."
But more unique than the size of the rose is the way they're being delivered. Volunteers from the Susan G. Coman foundation ride alongside of the florist making sure each woman knows about breast exams.
"Every delivery that goes out the recipient receives a breast cancer awareness pamphlet," Pappas said.
All day Monday, Norton's will set up a tent with volunteers passing out information on breast cancer and how to learn about exams.
"We are so ready to go for tomorrow!" Weller said. "A lot of hours and it's all ready."
Getting those deliveries to each door will add up to 3600 miles around metro Birmingham.