Troy Announces Partnership with IMG Learfield Ticket Solutions
By: Josh Rultenberg
Updated: July 10, 2012
From Troy Media Relations:
TROY, Ala. - Troy University Director of Athletics Steve Dennis announced Tuesday a partnership with IMG Learfield Ticket Solutions to help increase attendance and revenues generated from athletic events as well as enhance customer service and fan interaction. In addition, the Troy ticket office launched its new online ticket selling system powered by TicketReturn.com.
TROY, Ala. - Troy University Director of Athletics Steve Dennis announced Tuesday a partnership with IMG Learfield Ticket Solutions to help increase attendance and revenues generated from athletic events as well as enhance customer service and fan interaction. In addition, the Troy ticket office launched its new online ticket selling system powered by TicketReturn.com.
The
Troy IMG Learfield Ticket Solutions operation will be managed onsite by
Michael Watson, who was one of the top account execs at the University
of Tennessee, where IMG College Ticket Solutions set sales records
including generating more than $3 million in new ticket sales last year.
"We
are excited about our new partnership with IMG Learfield Ticket
Solutions," Dennis said. "This offers us a great chance to personalize
service
for our ticketholders and fans. IMG Learfield Ticket Solutions is at
the forefront of ticket sales in collegiate athletics, and we look
forward to working with them to expand the Troy footprint."
At
Troy, IMG Learfield Ticketing will focus on increasing football season
and group tickets and growing the fan base for men's and women's
basketball
in the new $31 million Trojan Arena, set to open this season.
"Troy
has a great program with rich athletic tradition, particularly since
becoming Division 1 in football," said Matt DiFebo, VP and Managing
Director
of IMG Learfield Ticket Solutions. "We're excited to work with an
athletics department investing in its future with new facilities and
continuing to work hard at enhancing their customer service and growing
their fan base."
In addition to this new relationship, IMG College currently represents the multimedia rights for Troy.
The
new online ticketing system allows fans the convenience of purchasing
single-game and season tickets directly from their computer. Currently,
fans
can purchase season tickets for Troy's upcoming six-game home football
schedule in addition to Family Packs. Single-game football tickets and
basketball season tickets will be added when they become available. Fans
can access the new ticket site by logging
on to TroyTrojans.com and by clicking on the "Ticket Center" link.
"Our
new ticketing system is a great tool for our fans to access tickets to
our events anytime they want," Dennis said. "Along with our partnership
with IMG Learfield Ticket Solutions, this is another way that we are
trying enhance the customer service experience for our fans."
Fans can also visit the Troy ticket office in person in the Tine Davis Fieldhouse or by calling 1-877-878-WINS (9476).
About IMG Learfield Ticket Solutions
Initially
launched in January of 2011 as IMG College Ticket Solutions, and
strengthened by a merger in March 2012, IMG Learfield Ticket Solutions
provides
colleges a professional sales force to maximize ticket sales. Either
working from within the athletic department or from the national sales
center in Winston-Salem, N.C., this privatized ticket solution increases
attendance and revenues generated from athletic
events as well as choice and convenience when fans purchase tickets.
Led by VP and Managing Director Matt DiFebo, IMG Learfield Ticket
Solutions offers colleges a ticket sales and customized revenue solution
ranging from consulting to comprehensive outsourcing.
Current partners include: University
of Akron, Appalachian State University, University of California,
Davis, Duke University, Georgia State University, University of Nevada
Las Vegas, Penn State University, University
of Richmond, San Jose State University, University of Texas at San
Antonio, University of South Florida, Syracuse University, University of
Tennessee, Temple University, Troy University, and University of Texas
El Paso.
