Lovers Shell Out Big Bucks For Valentine's Day
By: Stephen Crews
Updated: February 14, 2011
It's a day of love. It is at least a day to show your love through special gifts.
Already this Valentine's morning, florists around the Magic City are hard at work with what will be their busiest day of the year.
According to a world research firm, Americans will spend $18.6 billion this year on Valentine's Day items. Apparently a lot of them like to wait until the last minute. It is amazing what you will find if you hit a gift store the evening of February 13th.
Greeting cards, candy and romantic dinners account for most Valentine's spending along with flowers. Norton's Florist ordered 20,000 roses. Today, it will knock on more than 1,200 doors around the metro area. It is an all-time record.
The florists say because Valentine's is on a
Monday this year, more people are sending their sweethearts a bouquet to
the office.
Norton's
is delivering the stems with a reminder for women. Volunteers from the
Susan G. Komen foundation ride alongside of the florist making sure each
woman knows about breast exams.
The people who receive those flowers this
year will notice a change. They are four inches taller than normal.
Norton's is snipping the stems at 70 centimeters.
According to the National Retail Federation, men spend about $80 more each year than women on Valentine's Day.
