Black Friday 2010: WalMart To Offer Free Shipping
By: Stephen Crews
Updated: November 11, 2010
Wal-Mart Stores Inc. is going for the jugular in the holiday retailing war, announcing Thursday that it will offer free shipping on nearly 60,000 online items — with no minimum purchase requirement.
The nation's biggest retailer, long known for its low prices, is raising the stakes just over two weeks before Black Friday, viewed as the official kickoff of holiday shopping.
Wal-Mart's free shipping offer, which includes most electronics, jewelry and toys, will run through Dec. 20.
Steve Nave, senior vice president and general manager of Walmart.com, said in a statement that the retailer is trying to help its cost-conscious shoppers "save money so they can bring home more for less this holiday season."
